Advanced Technology That Helps Pet Professionals Succeed
70+ years of experience at your service.
Who We Are
Pet-X Solutions was born by the passion and experience of our CEO and Technical Consultants to help pet professionals succeed and have happier and more loyal customers. Our main product, Groom-X, uses advanced technology to bridge the gap in communication between pet owners and pet groomers.

Our Story
In every interaction between two entities, in this case pet groomer and pet owner, there must be a common “language” used to understand each other. When it comes to “translate” into reality a “picture” that our client has in mind, we need to take time to ask the right questions to gather a better understanding and use all the tools and “creativity” at our disposal to make sure that we are on the same page. Currently, existing tools don’t bridge that communication gap that often leads to unsatisfied customers and bad reviews.
Combining the experience we gained in innovation and product development, we decided to develop Groom-X, the first Check-In Assistant visual pet grooming application in the world! Groom-X helps groomers and pet parents visualize the desired grooming style, set realistic expectations, and achieve great results, leading to happier clients and increased business.

Mission
Building Connections, One Pet at a Time.
We want to make it easy for pet professionals and pet owners to communicate and give every pet the best care.
Vision
We want to create a world where pet professionals and pet owners connect effortlessly, ensuring that every pet receives the best care to be healthier and happier.
Our Promise
At Pet-X Solutions, we are committed to create easy-to-use tools that improve communication and build connections. We’re constantly finding new ways to serve the pet industry, improve our products, help our people excel, and pet professionals succeed.
Locations We Serve
- United States & Puerto Rico
- Canada
We are continuously expanding our reach to help more communities connect and ensure every pet receives the best care possible.
If you don’t see your area in our list, let us know!
About the Founder
The idea for Pet-X started when our CEO, Annalisa, noticed a common problem in the pet grooming industry. With over 35 years of experience, with 15 years in pet services and retail environment as a breeder, groomer, show dog handler, and pet services leader in Italy and the United States.
“I wanted to create a solution extremely easy and “fun” to use. Something that could make both groomers and pet parents visualize the grooming after discussing the pet coat and skin condition without increasing the time spent at check-in. Something that could also be used by receptionists and other professionals when a groomer isn’t available”
– Annalisa, Founder & CEO, Pet-X.
Our Team
Our Team of experts brings over 70 years of combined experience in the pet industry and each one of us is committed to improve the lives of pet professionals and the organizations we support.
Annalisa
With over 30 years of experience in grooming, conformation shows, and multi-unit pet retail leadership, Annalisa started her career in Italy as award-winning Terrier breeder and later pioneering the breeder channel business at Mars, Inc. Her deep industry knowledge and innovative mindset led her to launch Pet-X Solutions, where she develops groundbreaking tools to address unmet needs in the pet services industry.
Annalisa
Flounder & CEO
Gilbert
Gilbert began his career as a Product Manager before moving into manufacturing, where he developed strong expertise in forecasting, projections, and vendor negotiations. With over 20 years of experience in operations and procurement, he brings a fresh, outside-industry perspective to Pet-X Solutions, helping drive operational efficiency, smarter planning, and long-term strategic growth.
Gilbert
Co-Founder & CFO
Samantha
Samantha Palya, an award-winning groomer and industry leader, started her career in 1996 and later founded Absolutely Pawfect Pet Styling, Inc. and The Enrichment Stylist Pet Business Consulting and Education. She is a passionate advocate for education and Enrichment Grooming and her extensive knowledge of the grooming industry makes her an invaluable consultant, helping our Mission become a reality.
Samantha
Business Development
Denise
Denise Heroux is a veteran pet stylist, educator, and industry advocate with nearly 30 years of experience. She owns three Awesome Paws Pet Salon locations in Ohio and serves as founder and president of the Pet Stylist Relief Fund, earning the Barkleigh Honors Award. Through The Ambitious Groomer, she mentors salon owners nationwide, empowering groomers and strengthening industry connections.
Denise
Brand Ambassador Lead
Sharita
Sharita Grady is a professional dog groomer, entrepreneur, and nonprofit founder with 23 years of industry experience. She is the owner of Fluffy Tails Dog Grooming and the founder of Diamond in the Ruff, focused on providing compassionate, high-quality care and access to grooming for underserved pets. Her hands-on expertise, empathy, and mission-driven leadership make her a meaningful addition to the team.
Sharita
Brand Ambassador
Our Team
Our Team of experts brings over 70 years of combined experience in the pet industry and each one of us is committed to improve the lives of pet professionals and the organizations we support.
Annalisa
With over 30 years of experience in grooming, conformation shows, and multi-unit pet retail leadership, Annalisa started her career in Italy as award-winning Terrier breeder and later pioneering the breeder channel business at Mars, Inc. Her deep industry knowledge and innovative mindset led her to launch Pet-X Solutions, where she develops groundbreaking tools to address unmet needs in the pet services industry.
Annalisa
Founder & CEO
Gilbert
Gilbert began his career as a Product Manager before moving into manufacturing, where he developed strong expertise in forecasting, projections, and vendor negotiations. With over 20 years of experience in operations and procurement, he brings a fresh, outside-industry perspective to Pet-X Solutions, helping drive operational efficiency, smarter planning, and long-term strategic growth.
Gilbert
Co-Founder & CFO
Samantha
Samantha Palya, an award-winning groomer and industry leader, started her career in 1996 and later founded Absolutely Pawfect Pet Styling, Inc. and The Enrichment Stylist Pet Business Consulting and Education. She is a passionate advocate for education and Enrichment Grooming and her extensive knowledge of the grooming industry makes her an invaluable consultant, helping our Mission become a reality.
Samantha
Business Development
Denise
Denise Heroux is a veteran pet stylist, educator, and industry advocate with nearly 30 years of experience. She owns three Awesome Paws Pet Salon locations in Ohio and serves as founder and president of the Pet Stylist Relief Fund, earning the Barkleigh Honors Award. Through The Ambitious Groomer, she mentors salon owners nationwide, empowering groomers and strengthening industry connections.
Denise
Brand Ambassador Lead
Sharita
Sharita Grady is a professional dog groomer, entrepreneur, and nonprofit founder with 23 years of industry experience. She is the owner of Fluffy Tails Dog Grooming and the founder of Diamond in the Ruff, focused on providing compassionate, high-quality care and access to grooming for underserved pets. Her hands-on expertise, empathy, and mission-driven leadership make her a meaningful addition to the team.
Sharita
Brand Ambassador
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Why Pet-X Solutions?
Easy to Use
Simple & Intuitive tools that anyone can use.
We speak your language
Our expertise in the pet industry helps us understand you and your clients like no other.
Accessible Anywhere
Use our solutions on your computer, tablet, or cell phone.
24/7 Support
Get the help you need, anytime you need it
The First Check-In Assistant Tool for Pet Grooming
We’re proud to introduce the world’s first Check-In Assistant application designed specifically for the pet industry. Our flagship product, Groom-X, empowers pet professionals by improving communication with pet owners through realistic images of grooming styles, helping clients visualize outcomes, set clear expectations, and enhance satisfaction.

Impact We Make
Since launching Groom-X, we've helped pet professionals better communicate with their clients. This means more happy customers, better reviews, and more referral business. Our Check-In Assistant tool makes it easy to show the desired grooming style, ensuring every pet looks great and every pet parent leaves happy.
Join The Groom-X Community!
Our revolutionary Check-In Assistant tool accessible on computers, laptops and tablets is designed to elevate customer satisfaction and unlock new growth potential for your business. Set yourself apart from the competition and be among the first to experience this new technology. Something extraordinary is on the horizon for you and your clients…
Get Yours NowQuestions or Ideas?
We are here to help you and are ready to answer any question.
We want to hear your ideas and feedback that is going to help us grow and better support you in your quest for success!
Frequently Asked Question (FAQs)
YES you can! While this first version of Groom-X is a web application, it has been formatted to be used on any mobile device just like on your desktop and laptop.
Don't worry, you're not alone! Our clients find Groom-X really easy to use. Just chose one of the most common pet grooming instructions or write your own as detailed as possible to allow our innovative technology to show you the image…it is that easy!
You can use the application on 4 devices simultaneously! There is no extra cost. You can use it on your laptop, desktop and any mobile device.
Groom-X is a subscription-based membership. You can decide to make one payment for an Annual Membership or get the Annual Membership through a monthly payment. Any additional feature or improvement will be automatically available to you in real time without incurring additional charges. Click here to see our Membership Plans
We are contacting the major grooming software providers to integrate our solution for seamless use. It will take some time to strengthen these partnerships but if you want to speed up the process, you can help us by contacting your software provider and asking them to integrate with us. Our goal is to make your life easier while “building connections, one pet at a time”
Once Groom-X is integrated in the software you are currently use, you won’t need to add this extra step. Everything will be automatically available. Until then, if you are using Groom-X as a stand-alone application, you will just need to add the information for the first time for each customer and the application will retain them with the history and images of each groom for future use.
Pet-X is perfect for all kinds of pet grooming businesses, from independent groomers and small shops to large grooming chains and franchises.
Groom-X makes pet care easy for pet owners. By simplifying pet grooming techniques using AI based models
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